Citrosuco – Better Juice

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Citrosuco, a 100% Brazilian company, that covers more than 100 countries, produces 100% natural juice and takes full advantage of the oranges they process. They are in charge of growth, production, and delivery and have become the largest orange juice producer in the world.

And on the Israeli side – Better Juice, a company supported by The Kitchen FoodTech Hub – Strauss Group’s incubator and gives consumers what they are looking for: simple ways to reduce sugar in their diets. Better Juice won the “Most Innovative Technology” award at the Startup Innovation Challenge at Health Ingredients Europe in Frankfurt in 2018.

Result Technical Data

“Better Juice’s solution is very promising, and we are confident that, combining its technology with Citrosuco’s know-how, we can accelerate the production of the first orange juice with reduced sugar content.”


 Alex Marie Schuermans

General Manager of Products and Applications Development by Citrosuco.

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Citrosuco – Better Juice

“We have long sought a technology for reducing sugar in orange juice,”

says Alex Marie Schuermans, General Manager of Product and Application Development at Citrosuco. For this reason, an Israeli company and a Brazilian company came together to find a solution. Better Juice aims to reduce sugar in fruit juice without eliminating dietary fiber. The company has developed a unique enzyme that reduces the caloric content of all types of fruit juice while increasing the amount of fiber.


Citrosuco, represented by IBI-TECH in Israel, will provide the resources for the pilot plant, as well as technical and operational experience using Better Juice technology.

Technical Data

SECTOR: Educational Technology projects

SERVICE: Technology Consulting

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